Social Media for Your Business
Submitted by Leonard Daly on Wed, 08/31/2016 - 19:04
Social Media
Leonard Daly
Event Name:
Business Builders Meeting
Event Date(s):
1 Sep 2016
Not every business recognizes the need for marketing via social media. This presentation covers some of the basics.
Use License:
Creative Commons - No Derivatives (CC BY-ND)
Active:
Yes
Social Media
For Your Business
Leonard Daly
Media Consultant
Daly Realism
Outline
- Definition
- Importance to your business
- Platforms & Purposes
- What to do
Definition
Merriam-Webster
forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
Wikipedia
Social media are computer-mediated tools that allow people, companies, and other organizations to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks.
Business Importance
- Interaction with existing or potential customers
- Wider (geographically) customer reach than traditional media
- Growing viewership
Business Importance
- Access to Younger Customers
- Access to Customers on the go
- Improved brand recognition, loyalty
- Conversion oipportunities and rates
- Improved Customer Experience
Different Platforms - Different Purposes
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Traditional Media |
Social Media |
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Social Media is FREE, but not as in Free Beer
What to Do
- Know what you wish to promote
- Know who you want to promote to
- Know when you have resources to maintain
- Know why you want to promote
- Don't try to use all platforms
- Focus on the ones that will best reach your target market