Business Builders Meeting 1 Sep 2016
Individual Member - Drupal Association

Social Media
For Your Business








Leonard Daly
Media Consultant
Daly Realism




forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)


Social media are computer-mediated tools that allow people, companies, and other organizations to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks.


Business Importance

Pinterest and Instagram Usage Doubles Since 2012, Growth on Other Platforms Slower
"The Demographics of Social Media Users" Pew Research Center:

Business Importance

"UPDATE: A breakdown of the demographics for each of the different social networks"
Business Insider

Different Platforms - Different Purposes

Traditional Media

Social Media
  • Newsletters
  • Flyers
  • Cards
  • White papers
  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • Pintrest
  • Google+


Social Media is FREE, but not as in Free Beer

What to Do